I love juice. I love it so much that I had to make a juice packaging as my graphic design thesis. Yes, that's true. What's also true is that greenwashing is a widespread problem and my project is about a critical design around it. How can packaging design influence both the consumer's perception of products, but also the designer behind it?
The result is a critical design with a focus on the feeling of the human hand and hand-drawn illustrations. I chose to redesign the juice packaging of the non-organic low-budget company Coop Extra. These products are not organic, but through my design the goal is to make it look as if they were.
