Miniature golf isn't dead, it's just badly dressed. Bangolfklubben Linjen, a nearly forgotten club tucked away in Landskrona’s margins, became the canvas for a rebranding project that treats local subculture with the respect of global design. The main goal was to build a visual identity that feels confident and professional, challenging the idea of miniature golf as merely a casual pastime.
The project includes a complete visual system, custom match kits, branded merchandise, and a bold image campaign, all designed to elevate the club’s presence in the sports community and defy expectations. Blending retro influences with contemporary precision, Linjen is no longer just about indoor golf, it's about showing up, standing out, and taking up space.
