CELINA ALVAREZ HOLMLUND

A Decolonial Designguide

This project builds on my bachelor’s thesis and a personal curiosity to challenge norms and explore new approaches within graphic design. It investigates how design can be used as a tool to spread messages and encourage reflection – here by highlighting the field of decolonial design. The idea is to create a visual interpretation of six principles for decolonial work, represented through the symbols: Unlearn, Listen, Dig in yourself, Build Relationships, Redesign and Leave open. The project asks: How can designers incorporate a decolonial perspective into their process?

My analysis shows that design must be attentive, self-critical, and open to other voices – rather than reproducing Western norms. Design shapes our worldview and carries responsibility for which perspectives are made visible or marginalized. Through one embroidered canvas and a brochure, I aim to show that graphic design can challenge colonial structures by making space for alternative ways of thinking and working with design.

Celina Alvarez Holmlund B1
Celina Alvarez Holmlund B2
Celina Alvarez Holmlund B3
Celina Alvarez Holmlund B4
Celina Alvarez Holmlund B5
Celina Alvarez Holmlund B6