UNIQUE is a fictional skincare brand focused on advanced, scientifically formulated products. The target audience consists of skincare-aware individuals with a strong understanding of ingredients and skin biology. The project consists of packaging design for two serums and one moisturizer, as well as logo design, visual identity, photography and social media.
The goal of this project was to explore how scientific credibility can be communicated through packaging design using typography, symbols, and language. By combining clinical aesthetics with visual clarity, the goal was to create a brand identity that feels intelligent, honest, and modern. Each package is designed to reflect the character of its active ingredient, with symbols and color inspired by how the molecules appear under the microscope.
