My design project is aimed at encouraging parents to reflect on their alcohol habits by highlighting how drinking can affect their child’s well-being, everyday life and emotional safety. I noticed that many existing campaigns focus on children’s experiences, but few speak directly to the parents, the ones who have the power to create change. I wanted to shift the perspective and design a website that encourages parents to reflect on their alcohol habits through visual storytelling and clear emotional messaging. The aim is not to shame the parent, but to motivate change by showing the long-term benefits of a stronger, more present parent-child relationship.
Through my design I explore how layout, illustration and emotional tone can create a supportive space for self-reflection. The platform also connects the parent to facts and support services. It’s a concept that uses design as a way to open up dialogue and encourage small, meaningful steps toward a more conscious everyday life.
