Command Print is based on my bachelor thesis, where I examine anti-war posters and how they engage to take action. The thesis highlights how the visibility of the Western anti-war movement has decreased in a time of increasing armed conflicts. Discussions about peace are overshadowed by narratives on how wars should be won. A central concept in the thesis is empowerment, described as a way to bridge the so-called "awareness-to-action gap" within design activism.
Building on these insights, Command Print aims to explore how graphic design can amplify peace dialogues. Combining research and insights on empowerment with practical design, I created a book with Moderna Museet as a fictional sender. The book integrates empowerment while featuring analyzed posters to demonstrate the potential of graphic design. The goal is to inspire engagement by offering decision-making power, motivation/hope and a sense of community. Command Print serves as a reminder that graphic design can be a powerful tool for social change, encouraging designers and creatives to collaborate in finding new ways to design and discuss peace.
