Vape Escape is a motivational mobile app and campaign aimed at helping young people quit vaping. The app combines gamified rewards, personal avatars and goal tracking to make quitting feel achievable and even fun. Based on interviews and surveys with young users, the design focuses on reducing stress and guilt while offering real life incentives like gifts and rewards instead. The campaign encourages behavior change through hopeful, youth centered visual communication and a simplified UX. Vape Escape is created using Research through Design to explore how graphic design and UX/UI can contribute to public health.
